Summer and swimwear go hand in hand, but if you’ve ever stood in front of racks of bikinis and one-pieces wondering what’s “in” this year, you’re not alone. Swimwear trends change quickly, often blending timeless silhouettes with modern details. Whether you’re planning beach trips, poolside lounging, or just want a suit that makes you feel fabulous, this season’s trends are all about bold color, unique cuts, and playful textures. Here’s a guide to what you’ll be seeing everywhere—and which pieces are worth adding to your collection.
Bold, Bright Colors
Neutrals will always have their place, but this summer belongs to color. Bright shades are making a splash, with hues like fiery orange, sunshine yellow, emerald green, and bold fuchsia taking center stage. These vibrant tones aren’t just eye-catching; they bring energy and confidence to your look. If you’re not ready to dive into head-to-toe color, try color-blocked styles or even a single bright piece paired with a more neutral cover-up.
Details That Elevate
Swimwear is no longer just about simple cuts and solid tones. Designers are leaning into details that feel fresh, flattering, and just a little daring. Here are some of the standout features you’ll find:
- Cut-outs: After a few years out of the spotlight, cut-outs are back. Whether it’s a peek-a-boo side detail or bold center cut, this trend adds just the right amount of edge to both one-pieces and bikinis.
- One-shoulder designs: Chic and elegant, the asymmetrical neckline makes any swimsuit instantly look fashion-forward. Bonus points if it’s paired with ruffles, ties, or color-blocking.
- Ribbed textures: Stretchy and comfortable, ribbed fabrics are giving classic suits a trendy update. They’re practical yet stylish, which makes them a win-win.
- Off-the-shoulder styles: Perfect for showing off sunkissed skin, this detail brings a flirty twist to swimwear. Look for versions with ties or elastic bands for extra support.
- Deep V-necks: For those who want to show some skin without compromising on structure, plunging V-necks balance allure with coverage.
Prints That Pop
Prints are always a staple for swimwear, but this summer’s designs are leaning toward bold and playful. Think tropical florals, vibrant color-blocking, and two-tone combinations that stand out in the sun. Animal prints are sticking around, too—snakeskin, tiger, and leopard patterns bring a touch of wild energy to any suit. The key is going for prints that make you feel as fun and fearless as they look.
Must-Have Styles
While bikinis will never go out of style, the real star of the season is the one-piece. Versatile and flattering, one-piece suits now come with details like low backs, plunging fronts, or cut-out sides that make them anything but basic.
High-waisted bottoms are also continuing their reign, offering support while accentuating curves. Pair them with a low-cut or strappy top for a mix of vintage and modern vibes. And don’t overlook braided straps and textured details, which add personality without overwhelming your look.
For maximum longevity, consider investing in styles with a bit of staying power—high waists, one-pieces, and classic prints tend to hold up beyond one season of trends.
Final Thoughts
Shopping for swimwear can feel overwhelming, but knowing what’s trending makes it easier—and more fun. This summer, it’s all about embracing color, experimenting with new cuts, and playing with prints and textures. Whether you go for a chic one-shoulder suit, a playful tropical print, or a bold cut-out design, the best swimsuit is the one that makes you feel confident and comfortable.
So, the next time you’re browsing racks or scrolling online, keep these trends in mind. With so many options, you’re sure to find a suit that feels as good as it looks—and one that will carry you through pool days, beach getaways, and every summer adventure in between.



